keep curl /

enhance curl definition, manage frizz, and maintain healthy, bouncy curls

ideal for /

Ideal for naturally curly or permed hair, keep curl enhances curl definition while strengthening, hydrating, and supporting overall hair health.

Free from sulphates, sulfonates, and silicones. Formulated with the ideal balance of protein and moisture, keep curl is designed to enhance natural curls or permed hair. Enriched with curl-loving ingredients that nourish and protect curls, boost curl retention and enhance definition.

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shampoo /

Healthy balance of protein and moisture with gentle cleansing action. Available in 250ml retail & 900ml backbar.

conditioner /

Smooths the cuticle and adds shine and lustre. Available in 200ml retail & 900ml backbar.

memory gel /

Exceptional curl memory for stronger, textured curls.

memory spray /

Exceptional curl memory for finer textured curls. 

treatment /

Improve strength and condition of curls, and increase curl retention and longevity of permed or naturally curly hair.

key ingredients /


prunus amygdalus dulcis (sweet almond) oil / This nourishing oil is rich in vitamins and fatty acids, which help condition and hydrate the hair. It improves softness, reduces frizz, and adds shine.

aloe barbadensis leaf juice / Moisturises the hair and scalp, reduces irritation, and promotes healthy hair growth, making it a must-have in shampoos for healthy hair.

hydrolyzed wheat protein / Key ingredient for strengthening and repairing hair, improving elasticity and, reducing breakage. It penetrates the hair shaft, making it especially beneficial for damaged, dry, or colour-treated hair. It also helps improve the elasticity and structure of curls, reducing breakage and promoting curl definition.

glycerin / A powerful humectant, glycerin attracts moisture to the hair and helps it retain hydration, making it ideal for curly, dry, or frizz-prone hair. It’s a go-to ingredient for achieving soft, moisturised hair with reduced frizz.

polyquaternium-10 / A conditioning agent that helps to smooth the hair, reduce frizz, and improve moisture retention. It also gives curls a soft, defined texture by enhancing manageability and reducing static.

calendula officinalis (marigold) flower extract / Known for its calming and anti-inflammatory properties, marigold extract helps soothe the scalp, reduce irritation, and promote healthier hair growth. It also provides some moisture and nourishment to the curls.

free from /

silicones / We’re not against water soluble silicones; they have their uses. But when silicone features in every product across a haircare and styling regime, it becomes difficult to remove resulting in troublesome build-up. Our philosophy? Use them where they’re needed, but not where they’re not. You won’t find them in care.

synthetic fragrances / OCS care features 100% natural aromatics and essential oils instead.

and more / Also off the menu are parabens, SLS and SLES.

but, to be clear... We’re not here to ingredient shame; what’s right for some, isn’t right for others. The choice of what and what not to include in these formulations is just us doing us.

Jen / The Curl Specialist
@curlspecialistbournemouth

Cleansed with charcoal and power build shampoo / styled with keep curl conditioner and keep curl memory gel combo and volume mousse /

Ryan / The Earl of Curl
@theearlofcurl

styled with the keep curl range

Jen / The Curl Specialist
@curlspecialistbournemouth

Cleansed with charcoal and power build shampoo / styled with keep curl conditioner and keep curl memory gel combo /

Ryan / The Earl of Curl
@theearlofcurl

styled with the keep curl range

Jen / The Curl Specialist
@curlspecialistbournemouth

Cleansed with charcoal and power build shampoo / styled with keep curl conditioner and keep curl memory gel combo and volume mousse /