silver / toning /

ideal for /

Silver toning shampoo is ideal for removing unwanted warmth and brassiness from lightened, blonde, white and grey hair.

shop silver toning
  • shampoo /

    Intensely brightens and eliminates warm tones from grey, white and blonde hair. Available in 300ml retail & 1000ml backbar sizes.

  • conditioner /

    COMING SOON

don't forget /

Our 300ml bottles are overfilled to help them look their best on your retail shelf. To avoid overflow, tip the product into hands for the first few uses and only insert the pump once enough space has been created in the bottle.

key ingredients /

violet and blue non-oxidising colour agents / To neutralise yellow and orange tones in the hair.

pro-vitamin B5 / A wonderful hair conditioner that smoothes hair and promotes shine.

quinoa / To help hair retain moisture - transforming dull, lifeless and brittle strands into a soft, supple mane - and help repair damage.

baobab seed extract / To repair damage, increase strength and protect from UV damage.

amaranthus caudatus seed extract / To enhance the hair’s structural integrity.

oat protein / To help rebuild the hair cuticle for smoother, stronger hair.

horsetail extract / Known to improve collagen production.

rosemary / Improves circulation to the scalp to promote growth.

nettle leaf extract / Stimulates growth and helps prevent shedding. It also works to strengthen the follicle, whilst providing softness and gloss to hair.

pisum sativum (pea) seed extract / A natural peptide extracted from the pea. It feeds both the hair and scalp with essential nutrients and antioxidants that revitalise and refresh hair from the roots.

free from /

PEGs & sodium chloride / We’ve had numerous requests to remove PEGs from our care formulations over the years. But we didn’t want to simply replace them with salts, which we’ve never included in our formulations. Instead, we gave our specialist formulator the space and time to perfect the holy grail of haircare creation; PEG and Sodium Chloride-free.

wheat / These formulations feature rice and quinoa proteins in place of wheat.

gluten / OCS care has always been gluten-free but having wheat listed in our ingredient list - even though hydrolysed wheat contains no traceable gluten - has often caused confusion. This new range is confusion-free gluten-free.

silicones / We’re not against water soluble silicones; they have their uses. But when silicone features in every product across a haircare and styling regime, it becomes difficult to remove resulting in troublesome build-up. Our philosophy? Use them where they’re needed, but not where they’re not. You won’t find them in care.

synthetic fragrances / OCS care features 100% natural aromatics and essential oils instead.

and more / Also off the menu are parabens, propylene glycol, SLS and SLES.

but, to be clear... We’re not here to ingredient shame; what’s right for some, isn’t right for others.
The choice of what and what not to include in these formulations is just us doing us.

recycled waste plastic /

Our 300ml and 150ml bottles are made from 100% Prevented Ocean Plastic. The 150ml and 500ml tubs are made from 100% kerbside collection recycled waste.

All of our care labels are made from 40% recycled materials with a special adhesive which means your bottle and label can be recycled together.

reusable pumps /

Sold separately to unlock refill opportunities and enable your clients to place value on reusing their pump.

aluminium lids /

Infinitely recyclable brushed aluminium adds a touch of sustainable luxury to your retail shelf.

tone and neutralise /

Silver Toning / banishes brassiness to create clean, cool blondes, greys and white hair